I normally do not take king Faisal road – sharjah for obvious reason of traffic jams. However being the Friday morning; it was fine. I noticed three banks with new logos side by side and it made me ponder how does the bank translate its new identity and what values do they attach to the new corporate identity. So I goggled and found something.
Dubai Islamic Bank: The launch of the new identity coincided with DIB's 30th anniversary
. the new identity the Alislami 'circular shape' and reflects the design of the first ever Islamic coins known to history, thus reiterating DIB's position as the first Islamic bank in the world. The newly-added brighter green and yellow background aims to represent DIB's spirit of modernity, evolution and customer friendly services. The Arabic typeface has been changed to Al Thuluth, a very distinct and original Arabic font, which is easy to interpret and read.
Commer
cial Bank International: The new corporate identity reflects the core values of CBI's retail, commercial and corporate units, which revolve around progress, customer-centric service and flexibility for making changes. . By the year 2010, the bank is committed to reaching an outstanding position within the banking industry in the UAE, and become one of the leading banks in the UAE that provides customers with differentiated services of the highest quality.
Al Masraf: The new corporate identity is represented through the Trade mark “Al MASRAF” in Arabic and English presented in a specially blended blue color arranged vertically and separated by a golden yellow line and the circular shape with Arabesque links circling the Cinquefoil in golden yellow color with a
blue background logo. The golden yellow links circling the Cinquefoil conveys unity, collaboration for knowledge and prosperity. Also, it represents a coordinated system of people, activities, information and resources working together towards the goal of delivering a product or service to the client while the series of links symbolize the unified leadership of the bank.
Sharjah Islamic Bank: The new identity symbolizes the 'Islamic bank for everyone'. The new logo combines traditional Islamic calligraphy and contemporary graphics. The design not only reflects the bank's growth but also the fusion of traditional Islamic culture and modernity. The typography in the new
logo communicates rich heritage and forward-moving vision, and reflects NBS's goal of being a progressive company. The falcon has been a symbolism of NBS's tradition for the past 30 years. The graphic element, conveys the upward-sweeping profile of a falcon, and symbolizes strength and stability. The blue color represents strength, stability and trust; the orange symbolizes renewal and creativity, and together blue and orange represents leadership and clear vision. a lot has been reflected in the change the new corporate identity.
Dubai Islamic Bank: The launch of the new identity coincided with DIB's 30th anniversary
. the new identity the Alislami 'circular shape' and reflects the design of the first ever Islamic coins known to history, thus reiterating DIB's position as the first Islamic bank in the world. The newly-added brighter green and yellow background aims to represent DIB's spirit of modernity, evolution and customer friendly services. The Arabic typeface has been changed to Al Thuluth, a very distinct and original Arabic font, which is easy to interpret and read.Commer
cial Bank International: The new corporate identity reflects the core values of CBI's retail, commercial and corporate units, which revolve around progress, customer-centric service and flexibility for making changes. . By the year 2010, the bank is committed to reaching an outstanding position within the banking industry in the UAE, and become one of the leading banks in the UAE that provides customers with differentiated services of the highest quality.Al Masraf: The new corporate identity is represented through the Trade mark “Al MASRAF” in Arabic and English presented in a specially blended blue color arranged vertically and separated by a golden yellow line and the circular shape with Arabesque links circling the Cinquefoil in golden yellow color with a
blue background logo. The golden yellow links circling the Cinquefoil conveys unity, collaboration for knowledge and prosperity. Also, it represents a coordinated system of people, activities, information and resources working together towards the goal of delivering a product or service to the client while the series of links symbolize the unified leadership of the bank.Sharjah Islamic Bank: The new identity symbolizes the 'Islamic bank for everyone'. The new logo combines traditional Islamic calligraphy and contemporary graphics. The design not only reflects the bank's growth but also the fusion of traditional Islamic culture and modernity. The typography in the new
logo communicates rich heritage and forward-moving vision, and reflects NBS's goal of being a progressive company. The falcon has been a symbolism of NBS's tradition for the past 30 years. The graphic element, conveys the upward-sweeping profile of a falcon, and symbolizes strength and stability. The blue color represents strength, stability and trust; the orange symbolizes renewal and creativity, and together blue and orange represents leadership and clear vision. a lot has been reflected in the change the new corporate identity.UAE is home to over 20 local banks. Many banks have changed corporate identity in the recent past like RAK bank; DIB; SIB; Al Masraf; CBI; NBUAQ. and every identity change statement makes an interesting read and reflects mindshare of the bank for the next 5 years if not 10.
identity change who is next?
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