i read this book while on vacation in india. being on the bestseller list it became an obvious choice. And once i bounght the book, it was returned after completing the last chapter. the book has pearls of wisdom and something that makes you think; rethink and explore the phenomena of change.
the author Gladwell describes "The Law of the Few" and says "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social skills." and Gladwell categorises these people into three:
Connectors are the people who "link us up with the world ... people with a special gift for bringing the world together
Mavens are "information specialists", or "people we rely upon to connect us with new information." They accumulate knowledge, especially about the marketplace, and know how to share it with others.
Salesmen are "persuaders", charismatic people with powerful negotiation skills. They tend to have an indefinable trait that goes beyond what they say, that makes others want to agree with them.
the book is sprinkeld with real life examples and theories. a must read for anyone eager to explore how an item becomes a phenomena.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment